2. Art Direction
3. Campaign
CDF (China Duty Free International) Haikou spans 280,000sqm comprised of world famous luxury brands, delighting consumers with tax free shopping and dining experiences and unparalleled online/offline luxury membership services.
The cdf Haikou retail shopping experience is designed to mimic a living island floating between heaven and the ocean, connecting the present and the future, reality and imagination. From the depths of the ocean, up to the clouds, customers can explore the “Ultimate Dream Island” and escape to another fantastical world.