2. Art Direction
3. Digital Design
Redefining Tradition for Modern Palates.
In a bold move to bridge tradition and innovation, our design team embarked on a transformative journey for Nanjing's time-honored brand, Huiwei Duck Blood Vermicelli. The goal was clear: to rejuvenate the brand's identity while honoring its rich culinary heritage.
At the heart of the redesign is the Chinese character “回” (Hui). Through a geometric transformation, this character was reimagined into the shape of a bowl, symbolizing a return to the essence of food. This minimalist approach not only honors the brand’s legacy but also emphasizes the simplicity and depth of the flavors that Huiwei Duck Blood Vermicelli offers.